As communications director, Ms. Keough oversees the development of all written and visual collateral produced by CHWS and its subsidiaries. She establishes branding guidelines and directs integrated marketing strategies. Other responsibilities include layout design, the maintenance of multiple websites, and the management of social media, public relations, and promotion.
Ms. Keough brings over a decade of experience in her field to her current role at CHWS. Prior to her work with the Center, she was a copywriter/copy supervisor for various pharmaceutical advertising agencies in Upstate New York and Manhattan. She has also held positions for both marketing and communications firms. Her specialties include promotional and educational writing, editing, conceptual development and execution, creative direction, global branding, project management, public relations, and event planning.